Are you creative?
Some people answer this question very easily, others struggle with it. Creativity is an odd skill to have because a lot of people don’t “work” on being creative. Most people just take creativity at face value;either you are or you aren’t. As a society we generally believe that some people are born more creative than others. But creativity is actually a skill that anyone can exercise, develop, and possess.
So, how do we do it? How do we develop and practice creativity? Let’s find out…
1. Be willing to take risks.
Sylvia Plath once said, “The worst enemy to creativity is self-doubt.” With this in mind, throw yourself into every project without restraint. Don’t dwell on the outcome but rather experience the process, allowing every idea you have to flow onto paper and worry less about their reception. You can refine your ideas later, for now imagine every idea is viable and explore all their possibilities.
In this video, David Kelly talks more about building your creative confidence:
2. Give yourself time to be creative.
Creativity is not going to be a switch that you can flip on and off whenever you want. Creativity is the use of your imagination in the production of a project or artform. To that end, if you are not allowing your imagination to wander, you will never be able to tap into your creativity on demand. Make a point to let your mind wander for 10 minutes a day and produce whatever wacky world, idea, or invention your brain creates. The more comfortable you get allowing your brain that freedom, the more likely you will be able to go to that place when working on a creative solution or strategy.
We’re not the only ones encouraging some ideation time, check out Brain Craft’s video:
3. “Curiosity killed the cat, but satisfaction brought it back.”
Never chastise yourself for exploring or questioning topics and beliefs. Some of the best and most creative ideas would not exist if their creators had stuck to the status quo. Reward yourself for your curiosity and remind yourself to try stepping outside of your comfort zone when you seem to be hitting roadblocks to creativity.
We started this with the full version of a quote that tends to get shortened a little too often. Tara Craft wants to change the quote entirely:
4. Never Stop Creating
“You can't use up creativity. The more you use, the more you have.”― Maya Angelou
If you’ve ever been dreaming of ideas you may have noticed that once you get one or two under your belt the rest just start to overflow, creating a wealth of ideas all at once. Don’t hold these ideas back. Even if they do not pertain to the project at hand write them down and keep the ideation flowing. There is no limit to your creativity, and you never know when those new ideas will be useful.Of course, to start that flow you have to get out of the box and start generating ideas in the first place, listen to Giovanni Corazza’s advice on how to do just that!
“Success, Failure and the Drive to Keep Creating," Elizabeth Gilbert talks about her creative process and the lessons she’s learned in her lifetime of being a creative.
Creativity is too often associated with the possession of an extraordinary amount of talent in a particular field, but in reality that is not what it means to be creative. Being a creative person is about living in way in which you perceive the world differently. A lifestyle in which you jump at opportunities, even the unfamiliar ones, and allow yourself the free time to come up with ideas you might never act on simply to grow your imagination. So the next time you feel as though you are not creative enough to come up with a new campaign, or design, or to try a new activity; take ten minutes and allow yourself to imagine all the possibilities that could come from that new adventure.